What we do02 / 03

Brand identity

Identity that survives the second look.

An identity is not a logo. It is the one idea people can repeat after one look: the missing letter, the year that holds the name, the city that grows around it.

We look for that idea first and only then draw. A mark, a typeface, a colour, a way of speaking. The system has to survive the second look, the small size and the bad print.

Identity and website are designed by the same hands, so nothing is lost between the brand book and the first screen.

  1. 01

    Immersion

    Who you are, who you talk to, what the competitors look like and what everyone in your field has already used up.

  2. 02

    The idea

    Three directions, one sentence each. We choose the one that a client could retell without the picture.

  3. 03

    The system

    Mark, typography, colour, layouts, motion. Tested at every size, on paper and on screen.

  4. 04

    Rollout

    Guidelines, templates, files for every use. Then the site, so the identity has a home.

  • Logo and marks in every version
  • Typography and colour system
  • Stationery, presentations, social templates
  • Signage, packaging or merchandise where needed
  • Brand guidelines and source files
  • A website that speaks the same language
Brand identity · 2024Kuzin Law & NotaryA law firm since 1999, drawn as a city that grows around its name.

Other services

  1. 01Web designSites people come back to.About the service
  2. 03Film + videoFilms, trailers and reels that get replayed.About the service